Advanced solutions to everyday cybersecurity problems.
Next-generation and future-proofed.
Built from the magma up with native AI by super-leveraging OpenAI (v12.1a++) and ClaMaude.
Secured by advanced quazumpic encryption that is
Completely Uncrackable Tomorrow & forEverTM.
Some call it the silver bullet we have all been waiting for.
We call it BSPM.
LETTER FROM OUR FOUNDER
Hey there,So, here’s the scoop: Cybr Donut isn’t a real company. And that magical silver bullet it promises? Yeah, that’s a myth too. 😜 (Though BSPM totally should be a thing! Maybe some are already in that category...)Cybr Donut is our mythical muse on The Cyber Go-To-Market Talk Podcast. Instead of boring, generic interviews, we spice things up by having our guests solve "real" problems that Cybr Donut faces.We tackle the same go-to-market headaches as many cybersecurity startups, like:
We find it hard to build a pipeline
We convert demos to POCs too few times
It feels like we are the best-kept secret in the industry
We sound too much like every other company in our category
Not enough leads turn into opportunities after the first meeting
Sound familiar?!On the podcast, we chat with GTM leaders and experts who become Cybr Donut’s wise advisors, helping us tackle these issues head-on.And we’re on a MISSION… we need to grow Cybr Donut to $10m in ARR by the end of 2025, or we’ll have to shut down the bakery. 😳Join our mission! Listen and subscribe to the podcast on all your favorite platforms (Apple, Spotify, YouTube, etc.).
Andrew Monaghan - Host of the Cyber GTM Talk podcast
HELP SAVE CYBR DONUT
We are making progress, but have a way to go
Cybr Donut's board has set us aggressive growth goals (again... sound familiar?!), and we will be shut down unless we hit them. We are not in terrible shape, but we do need to move fast and start figuring out how to fix the things that are holding us back.
| Metric | Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 target | Q4 2025 target |
|---|---|---|---|---|---|---|
| REVENUE | . | . | . | |||
| ARR | $0.15m | $0.49m | $0.88m | $1.21m | . | $10m |
| New ARR | $150k | $339k | $389k | $332k | $900k | |
| New customers | 3 | 4 | 4 | 4 | ||
| Total customers | 3 | 7 | 11 | 15 | ||
| ASP | $50k | $85k | $97k | $83k | ||
| Quarter forecast to closed ($) | 68% | 71% | 64% | 62% | ||
| % of qualified in quarter pipe closed ($) | 27% | 22% | 31% | 28% | ||
| Total pipe | $1.5m | $2.55m | $3.35m | $4.25m | ||
| Qualified pipe | $0.9m | $1.25m | $1.65m | $1.97m | ||
| New qualified pipeline added | $0.76m | $1.05m | $0.9m | $1.45m | $3.0m | |
| CONVERSIONS | . | . | . | |||
| MQL to 1st meeting | 9% | 10.3% | 10.1% | 9.7% | ||
| 1st meeting to opportunity (#) | 25% | 31% | 29% | 27% | ||
| Opportunity to POV (#) | 51% | 42% | 41% | 39% | ||
| POV to Closed/Won (#) | 49% | 55% | 51% | 56% | ||
| GTM HEADCOUNT | . | . | . | |||
| Sales leader | 1 | 1 | 1 | 1 | ||
| Marketing leader | 0 | 0 | 0 | 0 | ||
| Account executives | 5 | 6 | 6 | 5 | ||
| SDRs | 2 | 2 | 2 | 2 | ||
| SEs | 1 | 2 | 2 | 2 | ||
| CAMs | 0 | 1 | 1 | 1 | ||
| CSRs | 0 | 0 | 0 | 1 | ||
| Enablement | 0 | 0 | 0 | 0 | ||
| Revenue ops | 0 | 0 | 1 | 1 | ||
| Demand generation | 0 | 1 | 1 | 1 | ||
| Product marketing | 1 | 1 | 1 | 1 | ||
| Field marketing | 0 | 0 | 0 | 0 | ||
| Content marketing | 0 | 0 | 0 | 0 | ||
| TOTAL GTM HEADCOUNT | 10 | 14 | 15 | 15 |
Fortunately, the best of the best are advising us!
Joseph Barringhaus
vp marketing at sonrai security
254: Fixing Cybr Donut's pipeline crisis: strategies for rapid pipe gen
Patrick Sheehan
cro at revel up partners
249: How Cybr Donut can copy what's working for other sales teams
Scott Taschler
cybersecurity product marketer
Shlomi Ashkenazy
cybersecurity positioning expert
Gianna Whitver
co-founder cyber marketing soc
237: Hot topics bring the Cybr Donut sales & marketing teams together
Want to become an advisor? Email podcast host Andrew Monaghan at [email protected]
JOIN THE MOVEMENT
Join the sweetest cybersecurity revolution – because saving Cybr Donut is a hole lot of fun!
Follow along and learn the strategies and tactics we are using to grow pipeline and revenue.
Join the Sales Bluebird newsletter to keep up to date on the tactics and strategies that are being used at Cybr Donut to get them to the $10m ARR target by the end of 2025.
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Made with ♥ in Colorado, USA